A long-form guide created for a campaign to attract women in the New York, New Jersey, Connecticut area as leads for investment seminars. The campaign ran in April, which is Financial Literacy Month.

I designed the visuals for the campaign and wrote the content. I also repurposed the content for social media posts and the Facebook ad campaign.

The goal was to reach 15,000 women in a six-week period, get 1500 to visit the landing page on the company website, and get 100 qualified leads to download the report.

Results:
The total reach was almost 20 000 women in the right age group and income level.
1578 visited the landing page and 175 converted – downloaded the guide. (Source: Google Analytics)

PLEASE SCROLL DOWN TO SEE THE CAMPAIGN CONTENT ITEMS