Health and WellnessTexas Cities Jump Up in Fall Allergy Ranking

This article is one of several commissioned to raise awareness of a natural antihistamine product launched by WelllSource Nutraceuticals.

I devised the strategy for this campaign – to tie into news reports about cities with a high fall allergy count and promote a natural solution to people in those areas.

I researched the data, wrote the article and designed the map graphic.

The articles were distributed via Facebook ads. I wrote the copy for the ads, selected the audiences and managed the campaign.

The campaign also included working with mom bloggers in the areas affected to gain more exposure and credibility for the product.

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Campaign strategy, research, writer, influencer marketing